How to uncover actionable social media insights
Your guide to gathering the data-backed insights you need to make smarter decisions and drive the highest ROI from social media.
Tune into conversations that fuel success
Sure, customers drop insights in your comments and DMs all the time. But you could be missing out on valuable discussions happening on Reddit, forums, podcasts, and other key social accounts.
That’s where social listening comes in. It tracks real-time conversations across social media and the web so you know what your customers want (and how they feel about you), what your competitors are up to, and what trends are about to pop off.
In part 1 of our Social Media Performance Playbook, you’ll learn how to master social listening to ensure you’re always ten steps ahead.
What you’ll learn
- How to use social listening tools (including a step-by-step setup checklist to keep you organized and informed)
- How to stay ahead of your competitors on social media and beyond
- The importance of social media insights — and which ones to focus on right away
Share this resource
Download your guide
* indicates required fields
Related Resources
Can a financial brand outperform the industry by turning social into a growth engine? Johnson Financial Group used Hootsuite to turn social media from a channel into a benchmark-beating solution that grows reach, boosts engagement, and drives business results.
A smiling professional woman wearing glasses and a business suit is seated at a laptop. The image is overlaid with a data box showing 5.26% engagement rate, the logo for Johnson Financial Group, and a red and white 3D rocket icon, illustrating strong digital performance.
Case Studies
Can a financial brand outperform the industry by turning social into a growth engine?
Johnson Financial Group used Hootsuite to turn social media from a channel into a benchmark-beating solution that grows reach, boosts engagement, and drives business results.
Consumer intelligence snacking report: The trends shaping the future of snacking Discover what 60 million real-time consumer conversations reveal about shifting tastes, emerging trends, and the cultural moments driving today’s snack purchases.
Research & Trends
Consumer intelligence snacking report: The trends shaping the future of snacking
Discover what 60 million real-time consumer conversations reveal about shifting tastes, emerging trends, and the cultural moments driving today’s snack purchases.
Social Media Trends 2026 Download this year’s free trend report and get in-depth data, insight from platform insiders, takeaways for your leadership team, and tactical guidance for analyzing and tracking trends.
Research & Trends
Social Media Trends 2026
Download this year’s free trend report and get in-depth data, insight from platform insiders, takeaways for your leadership team, and tactical guidance for analyzing and tracking trends.
